Hi, I'm Oluwatumininu.
Fueled by Data, Powered by Stories
Brand | Marketing | Creative Communication Strategist
Bio
Meet Me!
If you met me on a bus, I would typically be lost in a book or have my ears plugged, listening to a podcast or great music but please do not ask about my music taste 🌚.
I am an avid storyteller, so you can be sure that if we get into a conversation, it wouldn’t be one you would forget soon.
I really love to enjoy life. I take pleasure in everything I do, be it food, sleep or even worship, you can be sure that whatever I do, I do it because I enjoy it.
I am a culture enthusiast, I love to learn about people, places and history. I love to see them, experience them, tell their stories and build connections with them.
The same way I enjoy helping brands communicate their stories and find connections through them.
My skillset:
Marketing Strategy
Creative thinking and conceptualization
Brand research and analysis.
Insight generation
Digital marketing
Content Strategy
Content marketing
Email marketing
People
Directory
My skillset:
Reputation management
Creative Strategy
Content writing
Social media management
Account management
Lead generation
Corporate communications
Influencer marketing
People
Directory
Case Studies
Take a glimpse at my thought process.
DFST FABRICS
DFST fabrics is a digital fabrics store. The store is functional on Instagram and Facebook. The task was to create an identity for the brand and increase awareness amongst target audience and increase brand penetration.
This strategy consists of a brand identity design, Digital Marketing, Outdoor Marketing, Influencer Marketing, media relations as well as Experiential.
Here’s a link to the full document.
Strategic Approach.
Communication objectives.
360 campaingn to increase brand awarenes, engagement and drive sales.
Target audience Insight
I want a brand that provides a selection of quality, fashionable fabrics that delivers with a touch of a butto.
Brand proposition.
To provide quality fabric for men and women of all ages.
Big idea
Speak Royal!
Target audience.
Male and female.
Age 21 - 60
SEC A,B & C
Urban and semi - urban dwellers.
Rationale
Consumers want fabrics that command respect and indicates prestige whenever they step out. People want to feel regal therefore we give them that feeling with our fabrics.
Creatives
4Breathe 4Life
4B4L is a non governmental organisation focused on child amd maternal mortality in Nigeria.
OBJECTIVES: to created a look and feel for the brand and create strategy to increase TOMA and increase donor and volunteer participation.
This strategy consists of a brand identity design, Digital Marketing, Outdoor Marketing, Influencer Marketing, media relations as well as Experiential.
Here’s a link to the full document.
Strategic Approach.
Communication objectives.
360 campaingn to increase brand awareness, engagement and increase donor and volunteer participation.
Target audience insight
There is no need for newborns to die preventable deaths in Nigeria.
Brand proposition.
To save lives.
Big idea
Birth, not death.
Target audience.
Primary TG: Male and female.
Age 21 - 60
SEC A,B & C
Urban and semi - urban dwellers
Secondary TG: Male and female.
SEC D & E
Rationale
The sad reality for 1000 babies everyday in Nigeria is death at the point of birth, our campaign hopes to awareness about this and rsduce the number to the barest minimum.
Creatives
ADwave Competition.
The task was to create a powerful intervention campaign on behalf of the federal government to tackle the hesitancy surrounding the covid vaccine.
OBJECTIVE: To increase the number of people taking the vaccine and reduce the myths surrounding taking the vaccine.
This strategy consists of a brand identity design, Digital Marketing, Outdoor Marketing, Influencer Marketing, media relations as well as Experiential.
Here’s a link to the full document.
Strategic Approach.
Communication objectives.
360 campaingn to drive wareness about the covid vaccine and encourage it’s intake.
Target audience
I do not trust the authenticity of the vaccine.
Brand proposition.
To save lives..
Big idea
A shot at life!
Target audience.
Male and female.
Age 21 - 60
Unaware, Unbelieving
Rationale
We cannot deny that the covid has altered the course of our lives in many ways and taking the vaccine is our one shot at getting back to life as we know it.
A shot of the vaccine, is a shot at life.
Social Media Campaigns
Social Media Results
These are the insights from some high performing posts.
The medium is the message, but the message also defines the medium. I am constantly experimenting with both, without limits or restrictions. My only rule: Create only when there's something to say.
My art is my statement, and always will be.
I write with Intent.
We all love reviews, here’s mine:
Kate Watts
Tumi is just bursting with creative Ideas. We had her help with our social media and newsletter for a while and she brought new ideas to the table.
Cyril Oni
I highly recommend Tumininu as a brilliant young brand strategist. I have worked with her on a couple of projects, and her brilliance and innovative thinking always shone through. I like that she is a strategic thinker who is able to conceptualize an idea, bring it to life, and see it end-to-end.
Dipo Jegede.
Tumininu has a clear understanding of the brand and marketing mix, relationship management skills, strong focus, and productive results along with never-ending optimism, determination, and perseverance. She's always very interesting to work with!
Certifications
- Certificate of total brand experience
- Google Digital Garage.
Career Highlights
- Best Graduating Strategist.
- Winner, ADwave marketing competition.
- Top 5 - ADVAN Future Leader of Marketing Awards.
- Millenium Fellow 2020
I will help your brand and business create a brand strategy that is clear, strong, and reflective of what you are as an entity.
